It is meant to draw readers to the content they are actually looking for.
Some may see SEO as a “sales tool” that is meant to attract attention by oversaturating a post with tons of keywords to gain rankings, without offering true content value. In reality, it is meant to draw readers to the content they are actually looking for. If you provide quality content, keywords will help readers actually find your work within the sea of Google searches!
Writing a good blog post takes skill, and oversaturating with keywords and fluff will actually have a negative impact on your search rankings.
So with that being said, here are some great tips that you can apply when you write your next blog post that are SEO friendly while still keeping true to your content and audience:
This cannot be stressed enough! When beginning your blog post, always make sure you have done a thorough keyword search so you can optimize your SEO to the max. You need to know what it is that your audience is searching for.
Starting out, you can even use free sites and programs like Google Adwords and Ubersuggest.
Once you’ve gotten the hang of keyword searches and are starting to see results in the form of more views, clicks, etc. you can upgrade your SEO game with paid programs like SEMRush, Ahrefs, and KWfinder. They may have a hefty price, but the keywords, analytics and statistics they provide will definitely make a big difference.
Keywords are not meant to be “farmed” and sown across your entire article. In fact, if you overuse keywords just for the sake of it, Google will catch on to you pretty quickly.
There is no need to overuse keywords. The keywords chosen should make sense based on your content, and provide your readers with actual value. No one wants to read something diluted with unhelpful information.
Be mindful of your keyphrase density! Google is a smart program that will notice if you are overdoing it, which can hamper your success and actually drop your search appearance rankings. Another reason to do thorough keyword research before writing!
If you have written existing content that can tie in with your new post, be sure to link back to it in your new article. Linking to past work you have written on the topic shows authority, and helps your Google ranking because it can see the relationships between your content. It will also encourage users to do a little more exploring on your site and may pique their interest further.
One of the most important tips I can’t stress enough is to always add content regularly. No, this does NOT mean spamming your audience with so much content that they get bored or desensitized, but stick to some kind of schedule.
When you stop posting for a while or lack activity, Google will notice and may start crawling back your search appearances, as it will assume your page is dead. Personally, I would recommend posting at least once a week. This way it prevents you and your readers from getting overwhelmed with content, but still keeps you up in the rankings and algorithm.
Have some type of post structure so it makes it easy for your readers to follow along. Nothing will discourage your audience more than a post jumping all over the place with no clear breakdown.
Intro-where you introduce your topic
Conclusion-sums up main points and wraps post up
This will allow you to stay organized and deliver concise facts while your readers get to enjoy an easy read that delivers valuable content.
Blog posts, especially educational ones, can benefit greatly from headings to organize their content. Large blocks of texts and paragraphs can be quite intimidating, and may scare your readers away, thinking they will need to invest time and energy into organizing the information themselves.
Headings help break everything down so your reader can easily see what it is they are taking in and learning.
Remember, building your SEO takes time and consistency! There is no need to get discouraged if your rankings do not skyrocket overnight. That being said, it is always a good idea to analyze your content and see where you can make improvements. Blogs are a great tool for information and connections, remember these helpful tips when it’s time to write your next one!