“Your LinkedIn profile acts as an easy-to-design resume and a great way for potential connections to get to know relevant background information about you and your work experience.”
LinkedIn has become a popular hub for skilled candidates that are looking for new projects and employment, as well as a powerful networking tool. Businesses can also tell users about job postings and promote their brand.
Your LinkedIn profile acts as an easy-to-design resume and a great way for potential connections to get to know relevant background information about you and your work experience.
LinkedIn has made it super easy for users to organize all their information onto one page, but with that being said there are a few important aspects of LinkedIn profiles that you might be missing out on, or not using as effectively.
Your LinkedIn profile does matter; more recruiters are using LinkedIn to find potential candidates everyday.
Here are some pro tips that can help you get your profile to the “all-star” level to attract more views:
LinkedIn will automatically provide a default headline with your current position. But did you know you can edit and customize this headline? That’s prime real estate that you could be using to attract potential networks, and giving a little sneak peek into your story before the “about me” section.
So instead of saying this:
Say something more customized like this:
Sales Specialist/Creating meaningful connections
Social Media Specialist/Driving engagement with a practical strategy
Of course these are very simple examples, but the point is don’t settle for the default headline options like everyone else-catch people’s attention with something that adds a little zest and extra info about who you are and what you do. You can also use it to pinpoint an area of expertise.
An inviting and clean looking profile photo is part of the game.
Invest, if you can, into professional headshots (which are also useful outside of LinkedIn) or have your friend take some well-lit photos for you. A warm smile and some flattering business attire will go a long way.
Also make sure to avoid any inappropriate settings or poses, like a photo of you having a drink on the beach in Mexico, for example. Always show your professional side – your photo is your time to shine!
When employers are looking for potential applicants, you can be sure they will search for people displaying the relevant skills for the job. Put your skills out there for all to see! Be sure to get others who you have worked with in the past to endorse your skills-this will help you appear more in searches and will give you social proof of your abilities.
According to LinkedIn “Members with 5 or more skills are contacted up to 33x more by recruiters and other LinkedIn members, and receive up to 17x more profile views.”
Those are some statistics that are hard to ignore, so get your skills out there! Keep your list updated, with the most important ones at the top.
The ability to publish articles on LinkedIn makes it a valuable portfolio tool, which can be utilized by a variety of industries and professions. Each article has the potential to be read by thousands of people, so make them count. You can also use them as examples of your work, whether you’re a writer or in the finance industry; it is a great way to show off your expertise.
Portfolio pieces can also be a great way for others to learn about your values and ideas-and can help share relevant information within your industry. I also stress that if you are a writer of any kind, get on those portfolio pieces! Having work to show your next contact is essential.
Hopefully this list gave you some insight into what your Linkedin profile needs for that little extra relevance. These are simple and easy ways to start. Here is a handy checklist to summarize:
Add your skills
Create articles for portfolio pieces