“What seems like a few words on a page are actually powerful tools for your business.”
Ah, copywriting. What seems like a few words on a page are actually powerful tools for your business. Your website is an essential part of your business, and can drive traffic and engagement if you apply some core copywriting principles.
Here is a handy list of some tips coming from the source that can help to quickly improve the copy on your website:
There are so many directions you can go when creating website copy.
However, knowing your audience is key when it comes to understanding not only who you are going to reach out to, but what exactly you can do for them and how you will do it.
Knowing your audience will help answer many questions you may have when moving forward with your website copy, and your business as a whole.
Consider analytics to be an extremely essential tool, even if you are just starting out and have no clicks. Your analytics will tell you how many people are clicking around on your site and where, and how high your bounce rate is.
Basically, you will be able to know if your content is working, or not. This way, you know what specific improvements you can make without all the guesswork.
How many people have you helped, and who?
Do you have some relevant experience under your belt?
Establishing authority will help build trust in your brand, and convince others that they would like to work with you. Testimonials and a portfolio showing who you have worked for are great, easy ways to build authority on your site.
You can have all the right words and a great portfolio, but without a website that looks and feels right, your viewer may lose interest and not be convinced.
Make sure your copy is placed strategically, avoiding any awkward line breaks. It helps to have plenty of white space around your content that goes hand in hand with other images. Overall, just make sure it looks pleasing to the eye and gets the point clearly across.
We all get excited about things we are passionate about.
Yes, you should tell your client about your product or service, but ultimately you need to show them how you can help them specifically, and that they need what you bring to the table.
Your audience should clearly understand what you do. Remember, your clients are not you, they have their own agenda and have worked hard for their money.
Show them you can help them make more of it.
This goes hand in hand with creating the need your clients must have to work with you. Use words like “you, your, I’ve” in your text; speak directly to your viewer. Make them see themselves benefitting from your service, speak their language. No one wants to read fluff, but we all love to read about ourselves.